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[NFL Photo Store] Television Promotion

Challenge: Craft a simple landing page to catch users coming from

Users arrive from on-air promotion as part of Good Morning America. users selected their favorite football team, then customized photos for that team.

Rationale: Create a landing page for the 'Deals & Steals' segment on Good Morning America.

This page lead to a one-day conversion increase of 2700%.

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Dan Zola
Dan Zola, UX Chapel Hill, NC